Collection for Ladies

And this time, the dedication wasn’t chosen by chance.

Because while in everyday life we’re often more mums, wives, colleagues, cooks, bakers, and caretakers of our homes than ladies confidently walking in high heels, celebrations and life’s most beautiful moments invite us to steer away from the everyday—and give ourselves permission to shine as our most elegant, feminine selves.

After a three-year break, we’re bringing back our Summer Occasion Collection.

Why?

As our warm-weather collections became increasingly inspired by holidays and relaxed summer living, one question kept coming back to us:

“V., do you have anything a little more elegant? Something that’s perfect for warm weather—but not for the lakeside, the beach, the terrace, or a walk in the woods?”

And honestly… last summer, you had every right to ask.

Our Safari Summer ’24 collection didn’t include a single piece you could confidently wear to a special occasion with your head held high.

So this year, we listened.

With your wishes in mind, we focused on creating a collection designed not only for celebrations, but also for real life afterwards. Pieces that, with a little styling, can easily become part of your everyday wardrobe.

One investment. Two purposes.

And besides, I’ve always believed that every wardrobe deserves at least one beautifully tailored outfit that’s just a little more refined—something you can reach for whenever you want to feel a little more dressed up than usual.

So even if your Summer isn’t yet filled with weddings, parties, or special occasions, don’t overlook the collection that’s about to arrive.

Perhaps among its soft pastel moments you’ll find something that can turn even an ordinary day into a celebration.

Because let’s not forget…

Beyond being mums, bakers, cooks, homemakers, organisers, and everything else life asks us to be—

we are Ladies.

V.